PR Jobs Hierarchy

PR stands for public relations. PR is an ardent practice of management of flow of data and information between organizations and public for the benefit of their organization. Public relation professionals are known for gaining wide exposure to their targeted audiences by using numerous topics of public interest along with news items.

There has been a huge drift in the job industry of PR in current scenario especially in last few years. The most common activities for a PR professional incorporates working with the press, speaking at the conferences, employee communication along with the winning industry awards. Well there is also a proper hierarchy in the PR jobs and that is explained below in brief with a little description.

PR Jobs Hierarchy
PR Jobs Hierarchy

Senior Level Jobs

These are the highest job title attainable in the PR industry. Normally PR senior professionals are tasked with a wide range of responsibilities, generally related to internal or external communications. On a wider note the senior PR professionals are responsible for five distinct areas of communications: investor relations, customer relations, internal communications, media relations and marketing.

These professionals are required to manage the reputation of brand and uphold an organization’s public image within the stipulated budget, and publicly advocate its stated targets and goals. Following are few profiles that acquire highest level in the hierarchy.

  • Director of Public Relations
  • Chief Public PR Officer
  • Public Relations Manager
  • General PR Manager
  • Chief PR Executive
  • PR Branch Manager
  • Assistant PR Manager

Middle Management Level Jobs

This level features all the job profiles at middle executive levels. The main function of a middle level public relations department is to gain, as well as maintain, the positive reputation of a company in the market. These professionals are required to develop creative publicity programs to improve the public image of a Company Organization that employs them. Following are few profiles that acquire middle level in the hierarchy.

  • Senior Executive PR
  • PR Administrator
  • Corporate Communications Specialist
  • Public Affairs Specialist
  • Program Coordinator
  • Public Information Specialist
  • Public Relations Coordinator
  • Development PR Manager
  • Assistant PR Administrator

Lower Level Jobs

The professionals at this level of hierarchy incorporate both fresher as well as experienced one. These professionals are required to communicate clear and consistent messages to a company or organization’s external constituents.

These professionals design and promote programs that create a favorable image to identify an organization to the public. From this level onwards, the professionals start taking bigger bounds within their field in their career.

  •  PR Technical Supervisor
  • Public Information Officer
  • Public Information Assistant
  • PR Specialist
  • Social Media Specialist
  • Relationship Manager
  • Technical Writer
  • PR Analyst
  • PR Mentor
  • Senior PR Associates
  • PR Associate
  • Junior PR Associates
  • PR Trainee