Marketing Department Hierarchy

Marketing department hierarchy showcases assorted departments that a corporation incorporates in their system for the marketing segment of their company. Entire marketing staff is arranged under these departments by the company professionals depending on the ability, experience, and expertise and most prominently on the designations of their staff members. The marketing department hierarchy can be broadly categorized into five below mentioned departments. These departments are –

  • National Marketing Department
  • Zonal Marketing Department
  • State Marketing Department
  • District Marketing Department
  • Field  Marketing Department

These departments are described in brief as below –

National Marketing Department

This is the topmost department in the marketing department hierarchy. Since most of the products need to be distributed and marketed countrywide, hence the national marketing department is of the utmost significance. It directs the marketing teams all over the country and makes them work together. This unit directs the complete marketing unit of the company. Their core duties are to craft, mange and assign the marketing strategies for the company.  These professionals are outfitted with directorial authorities in the company’s marketing department. The job titles for the national marketing department are described below –

Marketing Department Hierarchy

  • National Marketing Manager
  • Marketing President
  • Chief Marketing Officer (CMO)
  • Marketing Vice President

Zonal Marketing Department

This is the second premier department in the marketing department hierarchy. These experienced professionals are chief at the zonal level for the company. They take care of the state marketing teams working beneath them. The job profiles for the zonal marketing department are described below –

  • Zonal Marketing Executive
  • Assistant Zonal Marketing Executive
  • Marketing Administrator
  • Marketing Supervisor
  • Senior Marketing Manager

State Marketing Department

These professionals in the marketing department hierarchy are leader of a particular state of the country. They work under the orders of their zonal heads. The job profiles for the regional marketing department are described below. Have a quick look –

  • State Marketing Manager
  • Marketing Commissioner
  • Marketing Branch Manager
  • Assistant Marketing Branch Manager
  • Senior Marketing Consultant

District Marketing Department

These are the professional in the company who work according to the orders of the state marketing department. Since every state has districts so every district has a district head. The job profiles for the district marketing department are described below. Have a quick look –

  • District Marketing Manager
  • Marketing Specialist II
  • Marketing Consultant
  • Junior Marketing Consultant
  • Marketing Advisor

Field Marketing Department

This is the lowest level in the marketing department hierarchy. This department incorporates marketing professionals with minimal or even zero experience of their field. A particular territory is assigned to these professionals and they work in that particular assigned territory. The job profiles for the territory marketing department are described below. Have a quick look –

  • Senior Marketing Analyst
  • Marketing Team Leader
  • Marketing Mentor
  • Junior Marketing Analyst
  • Marketing Associate
  • Marketing Representative
  • Marketing Trainee